So What’s New?
2009
How much are you willing to pay for news? We get it for free in most places, in the newspapers (well, OK, except for the news stand or subscription prices), on the evening TV newscast, and of course on the Internet.
Since Web-based news costs money, you’ll usually find ads on those sites. Those ads may or may not provide an adequate return on investment to the advertiser. So, there are other moves underway to make news a money-maker.
Tell me, would you pay $2.99 for a BlackBerry application to receive news on your mobile phone from The Associated Press? AP tried that, but backed off the idea when their downloads dropped to 10% the normal rate.
Would you pay $1 to $2 a week for the Wall Street Journal delivered over your cell phone?
And most recently, just this week, would you now buy an application to receive news via CNN over your iPhone?
To coin the phrase the New York Times has used since 1896, All the news that’s fit to print may not be fit to sell. I, for one, wouldn’t pay a plugged nickel for it, but that’s just me. I’m cheap that way.
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